Lyft used Visual Feeder to activate multiple vacant window locations in Chicago to promote a city-wide campaign that promoted Lyft’s Round Up and Donate campaign in efforts for Chicago Public Schools. The campaign was 3 months and generated hundreds of thousands of views with high online engagement and reposts. The video content that played through the window displays were Chicago’s very own Chance the Rapper as an “Under Cover” Lyft driver. The Round-Up and Donate campaign raised over 10 Million Dollars for the charities.
©Lyft ©Visual Feeder
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