SOLS Wear

The direction was to create something clean, bold, minimal and could work iconically. The identity needed to be efficient, like the overall message of the company, the beauty of minimalism. In addition to this, we also created a new look and experience of the company website. Using modern principles of web design, including white space, larger typography. It was a matter of organizing it in a way that was more approachable, accessible and friendlier for the costumes.